Persuasive Communication for Strategy Execution

By:  Malu Dy Buncio

See in today's war where Russia is invading Ukraine
how strong communication can lead a nation that is clearly the underdog? 

Persuasive communication is vital to leading an organization and ensuring cohesive implementation of strategies. This interactive course teaches the art and science of persuasive communication that will lead to better executed strategies. Learn from  a seasoned business leader, one who has managed a P11 billion company with over 1000 employees and 250,000 independent sales representatives, how to strategically communicate and persuade at all levels in your organization.

May-June, tentative


4 sessions, 3 hours each


Live via Zoom

This is an interactive course.  The moderator will give examples and steps on how to achieve each of the key benefits of the course.  Attendants will then be asked to do individual work as well as group work. In some sections, volunteers will be selected to present before the audience and receive feedback.  



  • Those who wish to communicate more persuasively both upwards with their superiors, downwards with their subordinates as well as sideways with peers.

  • Employees moving up the corporate ladder and who are transitioning from ‘managing themselves’ to ‘managing others’ 

  • Those who are aspiring to lead an organization

  • Heads of companies and Departmental Heads of sales, marketing,

  • Brand managers, Sales managers, Human Resources Training Departments'


  • learn how to analyze your audience and speak to their concerns while ensuring your needs and objectives are realized

  • learn how to ensure your own thinking is clear and strategically correct. You cannot persuade if your own thinking is unclear

  • learn how to craft compelling communication pieces, speeches and talks that will keep your audience listening

  • learn how to use different communication styles (e.g. emotional, rational), depending on the situation e.g. keynote speaker, business presentation, emceeing

  • learn how to command attention when speaking in front of an audience, whether in large formal forums or informal gatherings

  • learn how to best use visual aids, work a stage, deal with an unruly audience, wakeup a sleepy audience and deal with the media

  • learn how to effectively adapt face to face techniques for digital platforms such as Zoom    


Module 1: Framework for Effective Communications

Participants will learn the process and skills for effective communications.  This includes analyzing your audience, tailoring your message against a recommended framework. Participants will be asked to talk before their fellow participants to demonstrate key points using their seminar pre-work.

Module 2: Techniques for Content and Delivery Part 1

This includes creating a communications plan as well as tools and techniques for crafting  business presentations, business updates and employee updates

Module 3: Tools and Techniques for Content and Delivery Part II

This module focuses on the tools and techniques for script writing, visual aids, physical impressions during delivery as well as body language and speaking techniques.

This session will also ask participants to present their pre-work and rework their pre-work based on techniques for speech content as well as tools and techniques for script writing. 

Module 4: Communicating in Different Situations

Moderator will touch on key note addresses, extemporaneous talks, sales rally talks, opening remarks, closing remarks and tips on dealing with the media.

Participants will also learn techniques for staying on time, and controlling an audience.




Participants will be required to prepare two talks. One business talk and an inspirational/ motivational talk. Content should be based on a topic that the participant is familiar with and should NOT exceed 5 minutes.

As this is a course on effective communications, participants should be ready to present to their fellow participants. Feedback will be given in a friendly, constructive manner.  Participants will also be asked to rework their prepared speeches throughout the course based on the topics covered. 



Malu Dy Buncio

Senior Consultant

COACH Senior Consultant  Malu Dy Buncio served as the Executive Director for Regional and Business Development for Asia Pacific under Avon Products- Asia Pacific Regional Office. She is also the former President Director of P.T Avon, Indonesia, former General Manager of Avon (Philippines), Agora Awardee (Asia Pacific) ’99 and former VP of ABS-CBN Broadcasting Corporation. Gary Carandang is a seasoned leader with 30 years of solid track record and experience in multinational companies such as Nestle, Mead Johnson Nutrition, Coca Cola, La Farge, CRH (Republic Cement) and Pepsi Cola. He specializes in the areas of General Management, Commercial and Operations Integration, with emphasis on Leadership and Team Development as well as Strategy Execution for Leaders, Teams and Business Organizations.

Gary is an alumnus of the INSEAD Business School, one of the world's leading and largest business schools. He also obtained his Bachelor of Science in Agricultural Economics Degree from the University of the Philippines in Los Baños.