Persuasive Communication for Strategy Execution

By:  Malu Dy Buncio

See in today's war where Russia is invading Ukraine
how strong communication can lead a nation that is clearly the underdog?   

Persuasive communication is vital to leading an organization and ensuring cohesive implementation of strategies. This interactive course teaches the art and science of persuasive communication that will lead to better executed strategies. Learn from  a seasoned business leader, one who has managed a P11 billion company with over 1000 employees and 250,000 independent sales representatives, how to strategically communicate and persuade at all levels in your organization.

This is an interactive course.  The moderator will give examples and steps on how to achieve each of the key benefits of the course.  Attendants will then be asked to do individual work as well as group work. In some sections, volunteers will be selected to present before the audience and receive feedback.  

 

TARGET AUDIENCE

• Those who wish to communicate more persuasively both upwards with their superiors, downwards with their subordinates as well as sideways with peers.
  

• Employees moving up the corporate ladder and who are transitioning from ‘managing themselves’ to ‘managing others’ 

• Those who are aspiring to lead an organization

• Heads of companies and Departmental Heads of sales, marketing,

• Brand managers, Sales managers, Human Resources Training Departments'

BENEFITS TO PARTICIPANTS

• learn how to analyze your audience and speak to their concerns while ensuring your needs and objectives are realized

• learn how to ensure your own thinking is clear and strategically correct. You cannot persuade if your own thinking is unclear

• learn how to craft compelling communication pieces, speeches and talks that will keep your audience listening

• learn how to use different communication styles (e.g. emotional, rational), depending on the situation e.g. keynote speaker, business presentation, emceeing

• learn how to command attention when speaking in front of an audience, whether in large formal forums or informal gatherings

• learn how to best use visual aids, work a stage, deal with an unruly audience, wakeup a sleepy audience and deal with the media

• learn how to effectively adapt face to face techniques for digital platforms such as Zoom    

COURSE OUTLINE  

Module 1: Framework for Effective Communications

Participants will learn the process and skills for effective communications.  This includes analyzing your audience, tailoring your message against a recommended framework. Participants will be asked to talk before their fellow participants to demonstrate key points using their seminar pre-work.

Module 2: Techniques for Content and Delivery Part 1

This includes creating a communications plan as well as tools and techniques for crafting  business presentations, business updates and employee updates

Module 3: Tools and Techniques for Content and Delivery Part II

This module focuses on the tools and techniques for script writing, visual aids, physical impressions during delivery as well as body language and speaking techniques.

This session will also ask participants to present their pre-work and rework their pre-work based on techniques for speech content as well as tools and techniques for script writing. 

Module 4: Communicating in Different Situations

Moderator will touch on key note addresses, extemporaneous talks, sales rally talks, opening remarks, closing remarks and tips on dealing with the media.

Participants will also learn techniques for staying on time, and controlling an audience.

 

 

METHODOLOGIES

Participants will be required to prepare two talks. One business talk and an inspirational/ motivational talk. Content should be based on a topic that the participant is familiar with and should NOT exceed 5 minutes.

As this is a course on effective communications, participants should be ready to present to their fellow participants. Feedback will be given in a friendly, constructive manner.  Participants will also be asked to rework their prepared speeches throughout the course based on the topics covered. 

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